A Bit About Us
Our dealership is committed to honest, realistic and clear service
Since our opening in 1999, Cedar Cars (Kettering) Limited has provided our customers with used cars and appropriate services to suit their needs. With a diverse assortment of used cars in stock, we’re guaranteed to have something for everyone. Cedar Cars (Kettering) Limited also prides ourselves on offering the most reasonable prices in town, with options that fall within everyone’s budget.
Cedar Cars is a small, independent, family run business where we take pride in our achievements and approach every customer in the same consistent manner. We believe in what we do and care about how we do it. We always strive to ensure we sell the right used car to the right customer and we will even tell you if we don’t think you are making the right choice. We won’t sell a used car just for the sake of it because we want to be happy we have made the right decision just as much as you do.
We are not a big commercial dealership where we have sales persons who are under pressure to achieve big targets set by senior management and who are coached to sell huge amounts of used cars at all costs. Therefore we do not pass that pressure on to our customers. We like our customers to feel relaxed and at ease and offer genuine advice to genuine buyers to help them choose the right used car at the right price, for the right reasons.
Our Qualified Staff
Jamie has worked with Cedar Cars for well over 10 years. Starting out as a Saturday car cleaner Jamie has progressed to dealership management through sheer hard work and is now the Sales Manager. The way the forecourt looks and how clean and impressive the cars appear are all thanks to his dedication and focus. Dedication to the dealership has made him an experienced sales person who consistently receives positive feedback from customers.
Founder & CEO
Bill has been in the motor industry all his adult working life. Starting as a valet at the age of 20 years, he has worked his way up to where he is today – founder and owner of his used car dealership.
Bill has worked with the Corby Motors Group (previously the leading motor group in Northamptonshire) beginning as Sales Team Junior and working his way up to Sales Manager. In his career he has specialised in many makes and models including new Peugeot, Honda and Suzuki and with every make and model of quality used car available. Cedar Cars was established in 1999 when he decided to work for himself rather than for a commercial dealership management by a corporate body.
His experience of the motor industry is second to none and he is well respected amongst his peers for his knowledge of all types of used car, which is near perfect.
Sophie A McGuire
Digital Marketing Manager
Keeping the business well and truly in the family, Sophie has recently joined her father’s dealership providing administrative support to the Company Secretary in the areas of general accounting and book keeping. Her main area of expertise is IT support, social media marketing and website design and management.
Joanne E Claypole
BA (Hons) PG Cert (Hum)
Joanne has been Company Secretary since Cedar Cars first started up in 1999. Her background is originally in Retail Management and then in office management in the legal sector. She is also fully qualified in book keeping and financial accounting as well as business management, social media marketing, website marketing, design and development.